Building a business is f&*%ing hard!
But it doesn’t have to be.
I help entrepreneurial teams implement the Pinnacle Approach — a simple framework to help you grow and increase the value of your business.
Most businesses stay small for a reason. They struggle with the “5 P’s.”
Being weak in any of these areas can hinder your ability to grow and become a valuable business.
1 - People
Lacking a team of “A players.” Limited clarity on who owns what. Heavy reliance on the business owner.
2 - Purpose
No compelling vision for the future that aligns, excites, and engages the team.
3 - Playbook
Limited core processes that ensure your team can execute on consistent, repeatable processes that deliver exceptional results.
4 - Perform
Limited accountability and structure to ensure success and that challenges and barriers and identified and solved.
5 - Profit
Low profitability margins relative to peers, limited cash flow to invest in the team.
Becoming strong in each of these areas will help you and your team grow faster and build a company that is valuable. Even if you don’t want to sell your business, this will give you the freedom to solve for what is important to you.
Your formula for success: the Pinnacle Approach.
People: It all starts with having the right people in the right seats. A unified team working towards a common goal.
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Purpose: Why do you exist, where are you trying to go, and how are you going to get there? This clarity will develop the strategy for your journey.
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Playbooks: Develop a playbook that is clear and consistently followed by all.
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Perform: Even the best plan is useless without follow-through and execution. Consistent practice and the right meeting structure will yield exceptional performance.
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Profit: With the right people, a clearly defined purpose, a detailed playbook, and consistent performance…profits and a truly valuable company will follow.
I help companies implement the Pinnacle Approach.
Begin your journey at Base Camp, where you start implementing the Pinnacle Approach within your company.
Every 90 days, conduct a full-day Quarterly Lookout, where you and the leadership team will look back on the last 90 days, set the priority for the next 90 days, and solve big strategic challenges.
Once per year, conduct a two-day Annual Overnight Summit, where you and your leadership team will set the plan for the year ahead.
Access to Pinnacle tools, coaching, guidance, and touch points along the way to ensure you reach your Higher Peak.
I’ve been there.
Anthony Macleod
I started, scaled, and successfully sold a business. I know the energy and focus it takes to grow and lead a business. I’ve lived the ups and downs, made mistakes, and have plenty of scar tissue.
Now, I’m taking what I learned to help other entrepreneurial teams grow, increase value, and have fun doing it. Pinnacle was our cheat code. It helped us grow and thrive through each challenge, mistake, and setback.
Quick Facts:
Co-Founder & CEO of Ally Pediatric Therapy in Phoenix, AZ. Grew to 8+ locations, 300+ employees. Successful majority sale of the business in 2022.
Certified Pinnacle Business Guide | 3x Inc. 5000 | 2x Phoenix Business Journal Best Places to Work | Phoenix Business Journal 40 Under 40 | Member of Young Presidents Organization (YPO).
“If you want to go fast, go alone. If you want to go far, go with a team. If you want to go fast AND far, go with a GUIDE.”
Pinnacle = Value Creation.
Utilizing the Pinnacle Approach with help from an expert Pinnacle Business Guide will increase the value of your business.
You’ll grow faster.
With the “5 P’s” dialed in, you will break through ceilings that prevent other companies from growing
You will grow profitably, with the potential to increase your EBITDA margins
Your EBITDA Multiple will increase.
Your company will have the potential to be considered a more valuable “platform” by potential acquirors
A strong system helps remove the reliance on the CEO/business owner
What our clients say…
“We had a tremendous few days with Anthony Macleod as our guide working on getting us setup with the Pinnacle tools to take our business to the next level. It has already added a ton of value to TPA and the way we do things, and we're just getting started. Excited to climb!”
Connor Pera (CEO of The Print Authority in Nashville, TN)
A few of our amazing clients…
Let’s reach your Higher Peak!
1.
Have a Conversation
Schedule a brief call to learn more about how Anthony and the Pinnacle Approach could help you achieve your goals.
2.
Audition Your Guide
You and your leadership team meet with Anthony to determine if he and the Pinnacle Approach are the right fit for you.
3.
Start Your Journey
Begin your journey working with Anthony to craft a customized plan for your company and team to grow!
Pinnacle Baseline Assessment
See where you stand. Take the free Pinnacle Baseline Assessment.
The Pinnacle Baseline Assessment is a free, quick, and easy online assessment that will give you insight into where you score with the “5 P’s” of the Pinnacle Approach.
